A small studio, building things people use every day.

It started in 2009, in a computer lab at Tokyo University of Technology. We noticed that people around us liked repetitive, almost game-like practice — solving the same kind of maths problem, over and over. So we built CalcDrill, a simple iPhone app for exactly that. It found an audience in Japan's education category, and it taught us something we still build around: small, focused software travels further than feature-heavy software.

From there we kept building — iOS apps, then Android, then web, picking up WordPress and Laravel along the way, alongside design tools like Sketch and Illustrator. In May 2015 that became a company: iReka Soft, founded in Cyberjaya, Malaysia.

For years that meant client work — custom mobile and web apps for businesses across Malaysia — alongside a string of small consumer apps under our own name. Over time, one thread pulled ahead of the rest: commerce. Helping merchants take orders, run a storefront, and manage a till without needing an IT team. That thread is now Orderla, and it's the focus of everything we build.

Mobile technology keeps maturing, and software that genuinely helps in daily life still matters to us. Our motto is app for life.

These days our work centres on Laravel for the web, and React with Expo React Native on mobile — and we're building toward our own design system, so everything we ship feels consistent from the first screen to the last.

Lately, AI — and agentic AI in particular — has changed how we write software. With tools like Claude Code, a lot more of the work can be automated: scaffolding, refactors, tests, and the repetitive plumbing that used to slow us down. It lets a small team take on more, and spend its attention where it counts. We're looking forward to seeing how far this takes our development process — raising the ceiling on what we can build, and reaching it more efficiently than before.